Privacy Policy

Effective date: April 28, 2026  ·  Last updated: April 28, 2026

1. Who we are

This site, toothhurt.com, is operated by Tooth Hurt LLC, a California limited liability company ("Tooth Hurt," "we," "us," or "our"). We are an independent marketing service.

We are not a dental practice. We do not provide dental care, diagnosis, treatment, or clinical advice of any kind. All dental services are provided by independently owned and licensed dental practices. References to "participating dental offices" mean independently operated dental practices that have arrangements with us to receive consumer inquiries.

2. What information we collect

Information you give us directly

When you submit a form on toothhurt.com, we collect the information you provide. This typically includes:

• Your name (first and last)
• Phone number
• Email address
• Zip code
• Selected reasons for your inquiry (for example: tooth discomfort, looking for a new dentist, routine checkup)
• How soon you are looking to see a dentist
• Insurance status (yes, no, not sure) and, if you choose to provide it, the name of your insurance provider
• Your preferred appointment timing (morning, afternoon, evening, weekend, anytime)
• Your acknowledgment that you understand we are a marketing service and consent to having your information shared with a participating dental office

You also provide information if you contact us directly by email about a privacy request, a question, or any other reason.

Information we collect automatically

When you visit any page on toothhurt.com, we and our analytics and advertising service providers automatically collect certain information, including:

• Your IP address
• Browser type and version, operating system, and device type
• Pages you visit on our site, the order you visit them in, and how long you spend on each page
• The website or source you came from before reaching our site, including, where applicable, the search terms you used or the advertisement you clicked
• Google Click ID (gclid) and similar advertising identifiers if you arrived via an advertisement
• Cookies and similar tracking technologies (described in the Cookies section below)

We do not knowingly collect any health information, dental records, or clinical information from you. The form on our site is not a clinical assessment, and the categories you select describe the general nature of your inquiry, not a medical diagnosis.

3. How we use information

We use the information described above for the following purposes:

• To provide our service. When you submit a form, we share your contact information and the general nature of your inquiry with a participating dental office in your area, so they can contact you about scheduling an appointment.
• To respond to your messages. If you email us, we use the information you provide to respond.
• To understand and improve the site. We use analytics tools to see which pages people visit, which sources bring people to the site, and how the site performs.
• To measure advertising effectiveness. We use advertising tools to measure how well our advertisements perform, including which advertisements lead to form submissions.
• To comply with legal obligations. We may use information to comply with applicable laws, respond to lawful requests from government authorities, or protect our rights.

4. Who we share information with

We share information in the following circumstances:

Participating dental offices

The core purpose of our service is to connect you with a participating dental office. When you submit a form, we share the contact information and inquiry details described in Section 2 with a participating dental office in your area. That dental office is an independent third party, not a part of Tooth Hurt LLC. Once we share your information with a dental office, that office's own privacy practices apply to its handling of your information.

Service providers

We use third-party services that process information on our behalf, including:

• Google (Google Analytics 4 and Google Ads). Google receives information about your interactions with our site for analytics and advertising measurement purposes. Google's privacy practices are described at policies.google.com/privacy.
• Google Apps Script and Google Sheets. Form submissions are stored using Google's services.
• Web hosting and infrastructure. Our site is hosted by infrastructure providers that may have incidental access to information necessary to deliver the site.

Legal and protective disclosures

We may disclose information if we believe in good faith that disclosure is necessary to comply with a legal obligation, protect our rights or the rights of others, prevent fraud, address security issues, or in connection with a business transfer such as a merger or acquisition.

5. "Sale" or "sharing" of personal information under California law

The California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA/CPRA"), defines "sale" and "sharing" of personal information broadly. Under those broad definitions:

Categories of personal information we have "sold" or "shared" in the preceding 12 months include identifiers (name, contact information), commercial-inquiry information (the nature of your dental inquiry), and internet or network activity (cookies and similar identifiers used for advertising).

We do not knowingly sell or share the personal information of consumers under 16 years of age.

We do not use sensitive personal information beyond what is necessary to provide our service.

6. Cookies and tracking technologies

A cookie is a small piece of data stored on your device by your browser. We use cookies and similar technologies for the following purposes:

• Necessary. Required for the site to work, including security and basic functionality. These are always active.
• Analytics. Used by Google Analytics 4 to understand how visitors use our site. These do not run unless you accept analytics in our cookie banner.
• Advertising. Used by Google Ads to measure advertising performance and to show advertisements. These do not run unless you accept advertising in our cookie banner.

You can manage your cookie preferences at any time by clicking "Cookie Settings" in the footer of any page on our site. You can also control cookies through your browser settings, though doing so may affect how some parts of the site work.

Our site honors the Global Privacy Control ("GPC") browser signal. If your browser sends a GPC signal, we treat it as an opt-out of "sale" and "sharing" of personal information under California law for that browser.

7. How long we keep information

We keep the information you submit through our forms for as long as needed to provide our service and for a reasonable period afterward to comply with our legal and operational obligations. In practice:

• Form submissions: retained indefinitely in our records unless you request deletion, with the understanding that the participating dental office that received your inquiry maintains its own copy under its own retention policy.
• Analytics data: retained per Google's default retention settings (currently 14 months) unless we adjust this in our analytics configuration.
• Advertising data: retained per Google's default retention settings.
• Email correspondence: retained for as long as needed to respond to your inquiry and address any follow-up.

8. How we protect information

We use commercially reasonable technical and organizational measures to protect information from unauthorized access, use, alteration, and disclosure, including encrypted transmission of form submissions and access controls on storage. However, no method of transmission over the internet or electronic storage is fully secure, and we cannot guarantee absolute security.

9. Your California privacy rights

If you are a California resident, you have the following rights under the CCPA/CPRA:

• Right to know. The right to know what personal information we collect about you, the sources we collect it from, the purposes for which we collect it, and the categories of third parties we share it with.
• Right to access. The right to request a copy of the specific pieces of personal information we have collected about you in the preceding 12 months.
• Right to delete. The right to request deletion of personal information we have collected about you, subject to certain exceptions.
• Right to correct. The right to request that we correct inaccurate personal information we have about you.
• Right to data portability. The right to receive your personal information in a portable format.
• Right to opt out of sale or sharing. The right to direct us not to "sell" or "share" your personal information as those terms are defined under California law.
• Right to limit use of sensitive personal information. The right to limit our use of sensitive personal information to specific purposes (note: we do not use sensitive personal information beyond what is necessary to provide our service).
• Right to non-discrimination. The right not to receive discriminatory treatment for exercising any of these rights.

10. How to exercise your rights

To exercise any of the rights described in Section 9, you can use any of the following methods:

• Opt out of "sale" and "sharing": Visit our Do Not Sell or Share My Personal Information page.
• All other rights (know, access, delete, correct, portability): Email us at privacy@toothhurt.com with the specific request.

For most requests, we need to verify your identity before processing your request. We may ask you to provide information that matches what is in our records (for example, the email address, phone number, or zip code you submitted on a form). We will not use the information you provide for verification for any other purpose.

You can also designate an authorized agent to make a request on your behalf. An authorized agent must provide us with a signed permission from you and we may still ask you to verify your identity directly.

We will respond to verifiable consumer requests within the timeframes required by California law (generally 45 days, with the possibility of a 45-day extension when reasonably necessary).

11. Children and minors

Our site is intended for adults. We do not knowingly collect personal information from children under 13. If you are under 16, you may not submit a form on our site without your parent's or guardian's involvement. If we learn that we have collected information from a child under 13, we will delete it.

12. Changes to this policy

We may update this privacy policy from time to time. When we do, we will update the "Last updated" date at the top of this page. For material changes, we will provide additional notice, such as posting a notice on our homepage or sending an email to people who have submitted forms in the recent past.

13. How to contact us

If you have questions about this policy, want to exercise your rights, or want to submit any other privacy-related request, email us at privacy@toothhurt.com.